About the Founder
Adam Dinkes
Founder and CEO of SilkCut Underwear, an independent men’s underwear and essentials brand built around comfort, fit, and performance.
Adam Dinkes
Founder & CEO, SilkCut Underwear · New York
Adam Dinkes is a seasoned entrepreneur in the apparel industry and the Founder and CEO of SilkCut Underwear. He leads product development, brand strategy, and growth execution with a focus on building premium men’s boxer briefs and everyday essentials that perform in real life.
SilkCut Underwear is a standalone, independent brand engineered for travel, hot weather, long days, and everyday movement, combining breathable fabric performance with a refined, modern fit.
SilkCut Underwear: Comfort, Fit, Performance
SilkCut Underwear designs premium men’s boxer briefs and essentials with a product led approach. Every detail is built to support comfort and durability, from fabric performance and breathability to fit retention and long term wear.
Areas of Expertise
- Men’s underwear design and fit development
- Fabric performance, breathability, and comfort engineering
- Brand positioning and storytelling for consumer products
- Shopify ecommerce growth and conversion strategy
- Amazon marketplace expansion and merchandising
- Retention, lifecycle marketing, and customer experience
